Identity Resolution
A privacy-first identity graph connecting automotive intent signals across devices and channels.
Solutions
Automotive performance solutions built around how you operate.
OEMs, publishers, and agencies enter the automotive marketplace with different objectives. Detroit Trading combines qualified demand, monetization technology, program execution, and sales measurement to support each one.
OEMs · OEM Demand Programs
Predictable automotive demand. Measurable vehicle sales.
OEMs need in-market consumer demand they can plan around, not just traffic or clicks, but qualified opportunities delivered against specific geographic, vehicle, and volume requirements, with results that tie back to actual vehicle sales.
Detroit Trading builds each program around an OEM's qualification criteria, then delivers consumer opportunities in real time across the markets, makes, and models that matter most. Delivery is tracked against actual sales outcomes, and programs are continuously optimized toward a lower, more efficient cost per vehicle sold.
The deliverable is qualified automotive leads. The business objective is consistent lead delivery at an efficient cost per vehicle sold.
Why Detroit Trading: Two decades of automotive-only demand infrastructure, direct sales-match reporting, and a team that manages every program against real vehicle sales, not just delivered volume.
- Custom qualification criteria
- Geographic, make, and model targeting
- Consistent, scalable lead volume
- Real-time lead delivery
- Sales-match reporting
- Performance optimization toward cost per vehicle sold
Publishers · Publisher Monetization Solutions
Turn automotive traffic into a new revenue stream.
Publishers with automotive traffic often lack the lead-generation tools, compliance infrastructure, and OEM relationships needed to turn that traffic into a dependable revenue stream.
Detroit Trading provides the white-label tools, inventory experiences, data feeds, and compliance infrastructure publishers use to generate qualified automotive leads. Then, using its direct access to OEM demand, Detroit Trading purchases those leads, turning publisher traffic into revenue without requiring an automotive marketplace or OEM sales organization of their own.
We provide the technology to create the product and the OEM demand needed to monetize it.
Why Detroit Trading: Publishers get a reliable, direct buyer for qualified automotive leads, plus the technology and compliance infrastructure to generate them, without standing up an automotive marketplace or OEM sales organization of their own.
- White-label lead-generation forms
- New- and used-vehicle inventory experiences
- Automotive APIs and data feeds
- Consent and compliance tools
- Access to OEM demand
- A reliable buyer for qualified automotive leads
Agencies · Agency Performance Programs
Expand automotive performance without expanding your infrastructure.
Agencies running automotive performance programs often need more supply, execution capacity, OEM access, or attribution than their internal infrastructure can support on its own.
Detroit Trading provides exclusive automotive lead and traffic supply, hands-on campaign execution and optimization, OEM program access, and closed-loop sales attribution, delivered white-label, direct, or as a collaborative named partner depending on the engagement.
The commercial arrangement flexes to the client and the program (white-label, direct, or collaborative), so agencies can scale automotive performance without rebuilding their own infrastructure.
Why Detroit Trading: National scale, exclusive automotive lead and traffic supply, and closed-loop attribution back to actual vehicle sales, combined with the flexibility to operate behind the agency or alongside it, component by component.
- Qualified automotive leads
- Automotive traffic and clicks
- Exclusive automotive lead and traffic supply
- Campaign execution and optimization
- National scale and consistent delivery
- OEM relationships and program access
- Closed-loop sales attribution
- Hands-on campaign management
- White-label, direct, or collaborative engagement models
The Marketplace
How the marketplace connects
One connected system moves demand from publisher traffic to a measured vehicle sale.
Publishers Convert Traffic
Publishers use Detroit Trading's tools to turn automotive traffic into qualified consumer opportunities.
We Purchase & Validate
Detroit Trading purchases, validates, evaluates, and routes each opportunity in real time.
OEMs & Agencies Receive Demand
OEMs and agencies receive qualified demand matched to their specific program requirements.
We Measure & Improve
Detroit Trading matches the resulting sales back to the original activity and uses the findings to improve performance.
Platform Capabilities
The technology systems behind the marketplace
Modular capabilities that combine into complete OEM, publisher, and agency programs.
Real-Time Bidding & Decisioning
Sub-second decisioning that evaluates and routes demand across the automotive exchange.
Audience Activation
Activate high-intent automotive audiences across OEM and publisher channels.
Attribution & Closed-Loop Measurement
Outcome-based reporting connecting every impression to a measurable sale.
Consumer Journey Intelligence
Consumer intent, inventory affinity, and journey-level signals for strategic decisions.
Publisher Monetization
Commerce tools and compliance-safe monetization for publisher partners.
Omnichannel Marketplace
Programs that connect vehicle availability with real-time consumer demand across channels.
Enterprise API Integrations
API-first delivery into OEM and platform systems with verification and auditability.
Ready to discuss your program?
Whether you’re an OEM, publisher, or agency, we’ll build the program around your objectives.